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Cramer 100 Year Anniversary

Cramer has been a driving force behind sports medicine and the Athletic Trainer community for a century. To celebrate our 100th, we decided to turn the spotlight on the amazing (but often overlooked) athletic trainers who made it possible.


With the goal to glorify athletic trainers for going above and beyond, we produced a campaign that thanked them for giving 100 years of 110% that included videos, posters, social media, customized collectors cards, a premium trade show booth and branded merchandise. We also launched and branded a new line of AT High Performance HPG Gear, specifically designed for the unsung heroes of sport – athletic trainers.

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